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Our Story

More Than Beauty - It’s a Journey

We believe beauty should be accessible, empowering, and rooted in real care.

At Sitara, we’re more than just products. We’re about helping people feel confident and seen. From hair to skincare, we choose every item with our community in mind — making sure quality, value, and care go hand in hand. Whether you're walking into our store or shopping from home, our goal stays the same: to make beauty feel good, inside and out.

Sitara - Hair & Beauty With Soul
Founder / CEO

Meet Hassan

What started as a dream became reality through years of hard work. Our founder spent years doing all kinds of jobs, saving every bit with one goal: to open a store that could serve the community with great hair and beauty products. It began as a tiny shop in Kortrijk - but with dedication and local support, it’s grown into one of the city’s largest beauty stores.

Today, we’re proud to bring that same spirit online, making beauty more accessible to everyone.

Customer Favorites

Loved by Locals - Tried, Tested & Trusted

From everyday must-haves to special beauty fixes, these are the products our customers reach for again and again. Each one has earned its spot with real results, word-of-mouth love, and loyal repurchases - both in-store and online.

Shop Favorites

Meet Our Team

Hassan Baig

Founder

Mirza Mahfooz Baig

CEO

Arooj Hassan

Retail All-Rounder

Ahmad zaid

Retail All-Rounder

Mirza Bilal Baig

Retail All-Rounder

Muhammed Godil

Designer/Developer

Discover more in our FAQ

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For All Hair & Skin